01 — Your event
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What it is
Your event is the thing everything else belongs to. Your ticket tiers, your orders, your guest list, your door staff, the emails you send — all of it hangs off one event.
An event belongs to one organization. If you run several brands or venues from one account, each event sits under the right one, and who can do what is decided there.
What you control
Creating one
Creating an event takes two short steps: the basics (name, date, venue, artwork) and a few more details. That's it — your event then exists, as a draft only you can see.
Everything else happens on the event's own page, where a Before you publish checklist shows what's left:
| Row | Needed to publish? |
|---|---|
| Add tickets — at least one type, and any add-ons | Yes. A free RSVP tier counts |
| Connect payouts | Yes, if any ticket or add-on has a price |
| Add a cover image, describe the event, write your policies | No, but worth doing |
Nothing is public until you press Publish Event, and you can leave an event half-built for as long as you like.
Who can find it
Find these under Who can see this event on your event's page.
| Setting | What it does |
|---|---|
| Public | Shown on our home page, and anyone can find it. |
| Unlisted | Only people with the link can open it. The usual choice for something sold through your own channels. |
| Require a password | Works with either. Anyone opening the event, or trying to buy, must enter it first. |
Your team and people who already have tickets never need the password. Everyone else enters it once, and it's remembered for their visit. If you change the password, everyone who hasn't got a ticket needs the new one. Capital letters don't matter.
A password-protected event shows only its name until the password is entered, and its link preview shows nothing else either.
Keeping the address private
If you would rather not publish the venue, you can hide it and show a placeholder instead — "Somewhere in Bushwick" — then have the real address appear:
- when someone buys a ticket,
- when you approve their request,
- at a time you choose,
- when you decide to reveal it, by hand,
- or never, if you would rather send it another way.
You can also limit the reveal to ticket holders only, and add arrival instructions that appear alongside the address once it is shown. You can always reveal it early yourself.
Times
You set your times in your venue's local time, and that is what everybody sees. Someone opening your page from another country sees your door time, not theirs. You do not need to convert anything or think about time zones — if your doors are at 8pm, type 8pm.
Age limits
If your event has a minimum age, set it and it appears on your public page in the policy block, marked as strictly enforced. Your door staff can also be asked to check ID on specific ticket types.
Capacity
Set your venue capacity, and an oversell allowance if you deliberately want headroom. These are about the room, not about how many tickets you have chosen to sell.
How it looks
Cover image, poster, gallery, lineup, and a visual theme. You can also set how you appear — a display name, a description and an avatar for the organizer block, which is what attendees see when they want to know who is behind the event. If you do not set one, we use your organization's name.
How it behaves
Publishing
Publishing makes the page live and opens ticket sales. Your link is fixed from the moment the event is created — renaming your event does not change it, so anything already printed, posted or shared keeps working.
Changing your mind
Once you have sold a ticket, an event cannot be taken back to unpublished. That is on purpose: someone has paid you and holds something they expect to be able to look up.
What you can do yourself today:
| If you want to | Do this | Existing tickets |
|---|---|---|
| Stop selling a ticket type | Set its sale end time to now, or hide it | Stay valid |
| Stop selling everything | Do the same for every ticket type | Stay valid |
| Tell ticket holders something | Email Ticketholders, on your event page | — |
Before you postpone or cancel
Both are at the very bottom of your event page, behind Postpone or cancel this event…. Both email every ticket holder at once and can't be undone, so each asks you to type the event's name and to confirm that:
- Platform fees are forfeit. Fees already charged on your sales are not returned.
- You remain responsible for refunds. You must process every refund your ticket holders are owed under your refund policy and terms.
Postponing
Choose Postpone, pick the new date and write a message. Everyone holding a ticket is emailed, with the new date included. Tickets stay valid, sales carry on, and your event page shows the new date and the date it moved from.
Cancelling
Choose Cancel event, write a message, confirm, and type the event's name.
- Sales stop, every ticket is void, and your page says the event is cancelled.
- Everyone who had a ticket is emailed.
- With Refund everyone in full ticked, every order is refunded to the card it was paid with. Our fee and card processing aren't returned. If Stripe can't send a refund yet (usually because your Stripe balance is too low), it waits on your Orders page to be approved later.
Only people on your team who can publish events can postpone or cancel, and only people who can approve refunds can cancel with refunds.
Once tickets have sold
A live event that has sold a ticket can't go back to a draft. That sale has to stay reachable, for you and for the person who paid. So instead of unpublishing:
| What you want | What to do |
|---|---|
| A different date | Postpone, at the bottom of the event page |
| It's not happening | Cancel event, same place |
| It's over and done | End & archive event, in the event status box |
End & archive appears once the event's end time has passed. It stops sales and closes check-in, and your event page stays up saying "This event has come and gone." Your tickets, orders and takings are kept, and you can restore the event from Archived events at any time.
You can't archive an event that hasn't happened yet, because archiving closes check-in, and your ticket holders still need the door to work. Postpone or cancel it instead.
Good to know
Your link never changes. Rename the event as often as you like.
Sold-out tiers can be hidden. There is a setting that removes them from your page entirely, rather than showing a row nobody can buy.
Asking for a phone number is separate from being allowed to text. You can require a phone number so you can reach people on the day — a moved door time, a weather call — without that being permission to market to them. Marketing permission is a separate tick your buyer makes, and you choose whether to ask for it at all.
Refunds are issued from your Orders page, with an owner or admin approving each one. See Getting paid.
The fee rate you started with is the rate you keep. Your pricing was set under the rates in force when you created the event, and those stay with it. A later change to our pricing will not move money out of an event you have already published and sold.